Founder. CEO. Health Innovator. Host, Health Unbranded.

Phillip
Andrew
Mwebaza

AFHEG Foundation Impact Craft Media Health Unbranded HundrED Global 2026 Forbes Africa 30U30 Nominee Commonwealth Fellow

"Health literacy is the most powerful medicine. Why are millions of young Africans still without a prescription?"

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My Story

Growing up, I watched my mother, a nurse, dedicate her life in ways that went far beyond any job description.

She went to prisons. She went to remote communities. She used her own money, her own time, her own resources to provide the essentials her patients could not access.

"She never waited for a perfect system.
She just showed up."

The joy and gratitude on the faces of those she served never left me. It planted something deep: a desire to follow in her footsteps and build a healthier society.

I just chose a different tool.

Her tool
Her hands
My tool
Story
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People Reached
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Game Sessions Played
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Health Defenders Trained
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Years of Impact
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Flagship Programmes
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Countries in Expansion Plan
Phillip Mwebaza
Who I Am

A builder at the intersection of health, story, and technology

I'm Phillip Andrew Mwebaza, a health communication strategist, social entrepreneur, and multimedia journalist operating from Kampala, Uganda. With over eight years of experience, I've dedicated my career to answering one question: why do young Africans know so little about their own health?

The answer shaped everything I've built. AFHEG Foundation is not an NGO: it is a health literacy movement. Through games, digital platforms, and community programmes, we have reached over 60,000 people across Uganda and earned recognition in the HundrED Global Collection 2026 as one of the world's most inspiring education innovations.

"The most dangerous disease in Africa is not malaria. It is ignorance. I chose to fight both."

Alongside AFHEG, I lead Impact Craft Media Ltd, a professional communications and media agency serving NGOs, governments, and development organisations across East Africa. Together, these two organisations represent my belief that health literacy and strategic communication are inseparable.

What I've Built

Innovations that heal, teach, and stick

🧠
Smarty
Gamified E-Learning Platform

Uganda's first gamified health literacy e-learning platform for young people. Smarty transforms complex health topics into interactive digital experiences. Available at smarty.afheg.org and smartyhealth.org.

smarty.afheg.org
🦠
Super Bugs Clash
AMR Board Game · Kampala Edition

A Kampala-set board game teaching antimicrobial resistance through play. 200+ recorded gameplay sessions. Presented at the US Mission Uganda American Center and expanding globally as a digital title.

Now going digital
🧩
Mind Path Journey
Mental Health Decision-Making Game

A therapeutic board game that guides players through mental health decision-making scenarios. Reduces stigma, builds coping language, and makes mental wellness conversations accessible for young people.

Mental Health · Youth
🛡️
Health Defenders
Youth Advocacy Programme

A structured training programme that turns young people into certified community health advocates. 100+ Health Defenders trained across Uganda, equipped to lead health literacy campaigns in their communities.

100+ Defenders Trained
🌍
Young Leaders for Arts & Health
Annual Summit · Kampala

An annual summit convening Kampala's most ambitious young changemakers at the intersection of arts and health. A platform for youth voices, creative advocacy, and catalysing the next generation of health leaders.

YLAH Kampala
🎮
The Last Course
Serious Game · In Development

A digital serious game expanding the Super Bugs Clash universe into an immersive experience. Built in Unity with full 3D environments, narrative branching, and in-game cooperative mechanics that mirror real AMR behaviour.

Coming Mid-2026
Young people playing Super Bugs Clash
Board Game
Featured Innovation

Super Bugs Clash: where health literacy becomes a survival strategy

Set in the streets of Kampala, Super Bugs Clash is a board game where players fight antimicrobial resistance through strategy, cooperation, and knowledge. Players start with 3 antibiotic tokens and must use barter trade to survive, mirroring how real communities manage access to medicine.

The cooperative barter mechanic is not just gameplay. It is health education in disguise: you cannot hoard antibiotics. You must share responsibly, complete the course, and work as a community. That is AMR in real life.

200+
Sessions played
In His Own Words

Watch Phillip in action

Featured Talk
Phillip in the Field
Phillip in the Field
Phillip in the Field
Philosophy

Words I live by

"Health literacy is not information. It is liberation. The moment a young person understands their body, no one can hold power over them through fear or ignorance."

Phillip Mwebaza, AFHEG Foundation

"I was told to choose between storytelling and science. I refused both options and built games instead."

On building Super Bugs Clash

"Every system that has failed Africa's young people was designed without them. I design everything with them, sometimes literally."

On co-creation and community design

"The world doesn't need more awareness campaigns. It needs systems that make health knowledge as natural as breathing."

On the future of health literacy

"I don't want to be remembered as the man who tried. I want to be remembered as the man who changed the game, because I literally did."

On legacy
My Organisations

Two organisations. One mission.

Est. 2021
AFHEG Foundation African Health Grid Foundation

Uganda's foremost youth health literacy organisation. The Health Literacy Grid ecosystem spans gamified e-learning, board games, youth advocacy, summits, and community programmes. Recognised by HundrED Global Collection 2026 as one of the world's most inspiring education innovations. Expanding to Kenya, Tanzania, and Rwanda under a ten-year growth plan through 2035.

Health Literacy Gamified Education Youth Advocacy AMR Awareness Mental Health Curriculum Development
Est. 2025
Impact Craft Media Ltd Communications & Media Agency

A professional media production, communications, events management, and public relations agency serving NGOs, government institutions, corporate clients, and development organisations across Uganda and East Africa. Specialises in video and photography production, immersive VR and AR experiences, thought leadership, and strategic crisis communication.

Video Production VR & AR Experiences Public Relations Content Strategy Crisis Communication Events Management
Career Journey

Every step was deliberate

2017
Activista
Action Aid International Uganda
First steps in advocacy. Social justice, human rights, and environmental protection through digital media and community campaigns.
2018 – 2019
Peer Educator & Comms Officer
Reach A Hand Uganda
Led campaigns reaching over one million people physically and digitally. Built the foundation for health literacy communication at scale.
2019 – 2021
Multimedia Journalist
Next Media Services
Executed 50+ impactful multimedia stories across climate, health, and community development. Mastered broadcast and digital storytelling.
2021 – 2023
Multimedia Producer & Digital Comms Officer
Media Challenge Initiative
Directed ethical content strategy. Trained journalists in health and science reporting. Built the production systems that later powered AFHEG.
2021 – Present
Founder & CEO
AFHEG Foundation
Built Uganda's foremost youth health literacy organisation from zero. 60,000 people reached. HundrED Global 2026. Expanding across East Africa.
2025 – Present
CEO
Impact Craft Media Ltd
Launched Uganda's next-generation media and communications agency. VR, AR, strategic comms, and content production for development and corporate East Africa.
Recognition

The world is noticing

🌍
2026
HundrED Global Collection
Most Inspiring Education Innovation Worldwide
🏆
2025
Forbes Africa 30 Under 30 Nominee
Health and Science Category
🏅
2025
Heroes in Health Awards: First Runner Up
Media Excellence in Health Category
👑
Active
Commonwealth 100 Young Leaders Fellow
Commonwealth Secretariat
⚡
Alumni
Tony Elumelu Foundation
African Entrepreneurship Programme
🎓
Fellow
Harvard Aspire Leadership Program
Harvard University
📰
Fellow
International Center for Journalists
ICFJ Global Network
🌐
Alumni
YALI Network
Young African Leaders Initiative
Global Presence

On the global stage

From Kampala classrooms to international convenings in Doha and Kampala. The mission travels wherever the conversation on health literacy needs to happen.

Global Learning Conference  •  Health Innovation Conference (HIC), IDI
Phillip at the Global Learning Conference
Global Learning Conference
Representing Africa on the world stage of education innovation
Global Learning Conference
GLC
Health literacy in the global conversation
Health Innovation Conference IDI
HIC, IDI
Health innovation where research meets the real world
Health Innovation Conference IDI
HIC, IDI
Bridging infectious disease research and community health education
Global South Arts and Health Week International Convening  •  Doha, Qatar
Global South Arts and Health Week Doha
Doha, Qatar
The African voice at the Global South convening
Global South Arts and Health Week Doha
Doha, Qatar
Arts, health and the Global South in one room
Global South Arts and Health Week Doha
Doha, Qatar
Building the international arts and health agenda from the South
Mentor Sessions  •  School Outreaches
Mentor sessions
Mentor Sessions
Investing time in the next generation of African health innovators
School outreaches
School Outreaches
Taking health literacy directly into schools across Uganda
On Stage

Speaking & Presentations

From Kampala to Doha to Durban: taking Africa's health literacy innovations to the world's most important stages.

Featured Speaker
2026 Nairobi, Kenya
"Can AI Deliver Health Where Doctors Can't?"
AI EVERYTHING KENYA x GITEX KENYA
Uganda has one doctor for every 25,000 people. Three factors are widening this gap: population growth, urban-rural maldistribution, and chronic underfunding of primary care. This session presents AFHEG's model for reaching the unreached through gamified health education at scale.
Keynote Presentation AI & Health East Africa
🌍
GITEX
KENYA
2026
Speaker
2024 Kampala, Uganda
Leveraging Games for Enhanced Health Education
Health Innovation Conference (HIC), Infectious Diseases Institute
Oral Presentation
Speaker
2024 Doha, Qatar
Leveraging Games and Art for Enhanced Health Education
Global South Arts and Health Week International Convening
Oral Presentation
Poster Presenter
2025 Durban, South Africa
Advancing AMR Literacy through Gamified Health Communication
4th Conference on Public Health in Africa (CPHIA 2025), Africa CDC
Poster Presentation
Innovation Showcaser
2026 Kigali, Rwanda
Smarty Health Info Hub: Live Platform Demonstration
Global Learning Conference 2026 in Africa, Villars Institute, Kigali Convention Centre
Featured Learning Zone Showcase
Capabilities

What I bring to every room

Health Communication Strategy97%
Gamified Health Education95%
Programme Design & MEL92%
Multimedia Production93%
Grant Writing & Fundraising88%
Public Relations & Advocacy90%
Strategic Leadership94%
Digital Marketing & Content87%
Press

In the media

Business Beat
Making health education engaging and accessible for youth
New Vision
Innovator launches info-tainment platform for youth health literacy
Nile Post
Why using entertainment is vital to promote youth health and climate action
Nile Post
AFHEG Foundation launches educational board game to combat antimicrobial resistance
Let's Build Together

Ready to move
Africa forward?

Whether you're a funder, partner, government, or innovator: if you're serious about health literacy, youth empowerment, or impact at scale in Africa, I want to hear from you.

📧 phillip@afheg.org 🔗 LinkedIn 🌐 afheg.org
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